Module 1 : Social Commerce
Social commerce means that customers can buy products without leaving their social-media platform. There are lots of benefits to offering social commerce, such as generating social proof and increasing your pool of potential customers. And there are plenty of strategies to make more sales on social media. This course will tell you everything you need to know.
Topic's covered :
What social commerce is
The benefits of social commerce
The best social-media platforms to use for social commerce
Strategies to increase sales on social media
Module 2 : Online Stores in Offline Spaces
Customers still value in-person experiences, but they need to be drawn back to physical stores with an online-to-offline strategy. This is a business strategy that attracts people from online spaces to buy things in bricks-and-mortar stores. By offering experiences and services customers can’t get online, you can deliver more sales and a better customer experience.
Topic's covered :
The importance of having an online-to-offline strategy
How an online-to-offline strategy works
Techniques to draw online customers to your offline space
Module 3 : Hyper-Personalization & Hyper-Localization
Consumers want a simple and seamless relationship between shopping online and at bricks-and-mortar stores. So, how can you meet their expectations?
The answer is hyper-personalization and hyper-localization. These strategies gather customer data and offer localized content to draw customers into stores, improve customer experience, and boost retail sales. This course will show you how to use those strategies.
Topic's covered :
What hyper-personalization and hyper-localization are
The benefits of hyper-personalization and hyper-localization
Hyper-personalization and hyper-localization strategies for retail success
Module 4 : Retail & Augmented Reality
Actually, you order a few outfits online, because you’ll probably send some back. If only there was a way to have an in-store experience online. Well, there is. It’s called augmented reality.
Augmented reality, or AR, technology allows customers to combine an in-store experience with the digital world. Consumers can now try out new purchases at home without touching any merchandise. AR helps retail businesses do effective product promotion and save on the cost of returns. There are many ways to use AR in retail. This course will show you how.
Topic's covered :
What augmented reality is and how it fits into retail
The benefits of using augmented reality in retail
Augmented-reality methods used in retail
Module 5 : Creating a Retail Experience - Not just Shopping
Online shopping is more convenient. So, to keep customers coming in, bricks-and-mortar stores have to do something different.Creating a retail experience is a great way to improve the customer journey and increase customer engagement. It’s not just shopping. It gives customers an experience they can’t get anywhere else. Luckily, there are lots of ways to create retail experiences, and this course will show you how.
Topic's covered :
The difference between having a retail experience and just shopping
The characteristics of a good retail experience
How to create engaging retail experiences
