Marketing Skills Mastery

QAR 99

       Most companies already have a marketing team in place. But traditional marketing is not enough anymore. If you want to get the best out of your marketing practices, you need to dive into marketing strategies and digital marketing.

Courses in Collection

    Developing your Marketing Strategy

    Planning Campaigns

    SEO & PPC

    Digital Marketing: LinkedIn & Social Media

    Customer Insights & Analysis and much more....

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    Module 1 : Developing your Marketing Strategy
           While having a catchy slogan, a beautiful website, and a strong social media presence is a good start, an effective marketing strategy doesn’t stop there. It needs to be able to grow and scale with the business. Luckily, there are some great methods your teams can use to help develop a strategy.
    Topic's covered :
            What makes an effective marketing strategy
           How to make your marketing strategy scalable
            How to create an effective marketing strategy
    Module 2 : Planning Campaigns
           Clever advertising is just the end product, though. Behind it sits a crucial element: campaign planning. In most organizations, marketing campaigns are not only vital for customer and sales growth, they also play an important role in building brand awareness. And, to ensure any marketing campaign hits the mark, effective and solid plans are essential.
    Topic's covered :
            The 8 main types of campaign planning
            The stages of an effective campaign plan
            The benefits of documenting campaign planning
           How to develop a successful campaign plan
    Module 3 : SEO & PPC
            In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, your teams need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.
    Topic's covered :
            A comparison of SEO and PPC
            The benefits of SEO and PPC
            How to identify the most suitable method for your marketing
           How to plan an SEO or PPC strategy
    Module 4 : Digital Marketing: LinkedIn & Social Media
           Social media marketing isn’t just about getting people to click through to your website using a catchy ad, though. It’s about designing and creating targeted content, tailored to each platform, to drive engagement, grow a following, and encourage sharing.
    Topic's covered :
            The marketing benefits of LinkedIn & social media
            How to identify the most suitable platforms for your business
            How to create and implement LinkedIn & Social Media Marketing plans

    Module 5 : Customer Insights & Analysis
           Customer insights, also known as consumer insights, are gained by analyzing data. They provide clues about consumer behavior patterns, or market trends. Interpreting these clues enables your marketing teams to predict, and shape, the future. Your marketing staff can use them to decide on the best ways to connect with your target audience, and to achieve the results they want.
    Topic's covered :
            The value and benefits of customer insights in planning marketing strategies
            How to collect, read, and analyze a wide range of data
            How to plan a customer insight & analysis strategy

    Module 6 : Digital Optimization
           Digital optimization is about using digital technology to improve the ways in which things are done. In marketing, effective digital optimization helps ensure the right markets are targeted, at the right time, and in the right way. If they get it right, your marketing teams will enhance the success of their campaigns, as well as the efficiency of the whole marketing strategy.
    Topic's covered :
           The processes and scope of digital optimization
           The benefits of digital optimization and multichannel marketing
           How to identify opportunities for digital optimization in your processes
           How to develop a digital optimization strategy to improve your marketing operations

    Module 7 :Content Marketing
           Content marketing works in the same way. Modern methods focus on building brand identity, connecting with customers on a personal level, and helping them solve problems. If your marketing teams get these 3 things right by using effective content marketing, they’ll be able to build customer loyalty and trust.
    Topic's covered :
           The benefits of effective content marketing
           The types of content that will be effective as a marketing tool
           How to create and manage content to fit your marketing strategy

    Module 8 : Email Marketing
           Effective email marketing helps businesses connect with their customers, develop strong client relationships, convert prospects, and turn one-time purchasers into regular buyers. And the best thing about email marketing is that the whole process can be automated.
    Topic's covered :
           The benefits of email marketing
           How to produce an effective email marketing strategy
           How to design and test email marketing campaigns
           How to create targeted and effective email marketing using automation software
    Module 9 : Influencer and Affliate Marketing
           Affiliate marketing gives a brand a personality, and, importantly, a face. Using influencers can take that to the next level, because it gives the brand a recognizable face. While using global celebrities to market brands isn’t a new idea, the social media boom has created a new type of celebrities with huge followings and the power to influence consumers.
    Topic's covered :
           The benefits of influencer and affiliate marketing
           How to identify influencers or affiliates that match your brand
           How to create an effective influencer/affiliate marketing plan

    Module 10 : Viral Marketing
           Viral marketing works in the same way. It’s essentially traditional “word-of-mouth” marketing, but with a modern twist: the addition of tech to spread the word further. Going viral can be a huge boost for brand marketing, because creating content can be cheaper than traditional methods, it offers businesses a global reach, and, if it works, can bring massive returns.
    Topic's covered :
           The benefits and limitations of viral marketing
           How to identify opportunities for viral marketing campaigns
           How to create and launch a viral campaign, as part of your marketing strategy

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    Marketing Skills Mastery

    QAR 99