Marketing Skills Mastery

Module 1 : Developing your Marketing Strategy
       While having a catchy slogan, a beautiful website, and a strong social media presence is a good start, an effective marketing strategy doesn’t stop there. It needs to be able to grow and scale with the business. Luckily, there are some great methods your teams can use to help develop a strategy.
Topic's covered :
        What makes an effective marketing strategy
       How to make your marketing strategy scalable
        How to create an effective marketing strategy
Module 2 : Planning Campaigns
       Clever advertising is just the end product, though. Behind it sits a crucial element: campaign planning. In most organizations, marketing campaigns are not only vital for customer and sales growth, they also play an important role in building brand awareness. And, to ensure any marketing campaign hits the mark, effective and solid plans are essential.
Topic's covered :
        The 8 main types of campaign planning
        The stages of an effective campaign plan
        The benefits of documenting campaign planning
       How to develop a successful campaign plan
Module 3 : SEO & PPC
        In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, your teams need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.
Topic's covered :
        A comparison of SEO and PPC
        The benefits of SEO and PPC
        How to identify the most suitable method for your marketing
       How to plan an SEO or PPC strategy
Module 4 : Digital Marketing: LinkedIn & Social Media
       Social media marketing isn’t just about getting people to click through to your website using a catchy ad, though. It’s about designing and creating targeted content, tailored to each platform, to drive engagement, grow a following, and encourage sharing.
Topic's covered :
        The marketing benefits of LinkedIn & social media
        How to identify the most suitable platforms for your business
        How to create and implement LinkedIn & Social Media Marketing plans

Module 5 : Customer Insights & Analysis
       Customer insights, also known as consumer insights, are gained by analyzing data. They provide clues about consumer behavior patterns, or market trends. Interpreting these clues enables your marketing teams to predict, and shape, the future. Your marketing staff can use them to decide on the best ways to connect with your target audience, and to achieve the results they want.
Topic's covered :
        The value and benefits of customer insights in planning marketing strategies
        How to collect, read, and analyze a wide range of data
        How to plan a customer insight & analysis strategy

Module 6 : Digital Optimization
       Digital optimization is about using digital technology to improve the ways in which things are done. In marketing, effective digital optimization helps ensure the right markets are targeted, at the right time, and in the right way. If they get it right, your marketing teams will enhance the success of their campaigns, as well as the efficiency of the whole marketing strategy.
Topic's covered :
       The processes and scope of digital optimization
       The benefits of digital optimization and multichannel marketing
       How to identify opportunities for digital optimization in your processes
       How to develop a digital optimization strategy to improve your marketing operations

Module 7 :Content Marketing
       Content marketing works in the same way. Modern methods focus on building brand identity, connecting with customers on a personal level, and helping them solve problems. If your marketing teams get these 3 things right by using effective content marketing, they’ll be able to build customer loyalty and trust.
Topic's covered :
       The benefits of effective content marketing
       The types of content that will be effective as a marketing tool
       How to create and manage content to fit your marketing strategy

Module 8 : Email Marketing
       Effective email marketing helps businesses connect with their customers, develop strong client relationships, convert prospects, and turn one-time purchasers into regular buyers. And the best thing about email marketing is that the whole process can be automated.
Topic's covered :
       The benefits of email marketing
       How to produce an effective email marketing strategy
       How to design and test email marketing campaigns
       How to create targeted and effective email marketing using automation software
Module 9 : Influencer and Affliate Marketing
       Affiliate marketing gives a brand a personality, and, importantly, a face. Using influencers can take that to the next level, because it gives the brand a recognizable face. While using global celebrities to market brands isn’t a new idea, the social media boom has created a new type of celebrities with huge followings and the power to influence consumers.
Topic's covered :
       The benefits of influencer and affiliate marketing
       How to identify influencers or affiliates that match your brand
       How to create an effective influencer/affiliate marketing plan

Module 10 : Viral Marketing
       Viral marketing works in the same way. It’s essentially traditional “word-of-mouth” marketing, but with a modern twist: the addition of tech to spread the word further. Going viral can be a huge boost for brand marketing, because creating content can be cheaper than traditional methods, it offers businesses a global reach, and, if it works, can bring massive returns.
Topic's covered :
       The benefits and limitations of viral marketing
       How to identify opportunities for viral marketing campaigns
       How to create and launch a viral campaign, as part of your marketing strategy