Module 1 : The Right Way to use Social Media
Right now, more than half of the global population uses social media, and that number is going up every single moment. Social media has already changed the way we interact personally and professionally, and it’s still evolving.
Using social media the right way can enhance your relationships, reputation, influence, and career prospects.
Topic's covered :
How to recognize opportunities for using social media to boost your personal and professional status
How to create a personal social media strategy
How to use content creation and curation to get the most out of social media
Module 2 : Building Your Personal Brand
We all know how powerful great corporate branding can be. But these days, sitting under the umbrella of a corporate brand just isn’t enough; you need a personal brand, too.
It’s the values, expertise, and qualities you project to the world. You are your brand. Conscious personal branding means you can tell your story your way, making sure that potential employees and clients see you how you want to be seen.
Topic's covered :
How to define the values, expertise, and qualities at the core of your personal brand
How to recognize the brand-building opportunities available to you
How to use digital and offline strategies to start telling your story your way
Module 3 : LinkedIn: Using your Best Profile to Promote your Business
Using LinkedIn for business builds your company’s digital presence, and connects you with potential partners, clients, and customers. This course will give you the tools you need to develop your LinkedIn strategy and build the best company profile, whatever the size of your business.
Topic's covered :
How to create a high-quality LinkedIn company page
How to use LinkedIn’s specialized features to boost your company’s profile
How to build meaningful business relationships through high-value posts and featured content
Module 4 : LinkedIn: LinkedIn and Social Media Networking
Every year it plays a more crucial part in how we connect with potential clients, employers, and industry experts.
With a little strategy, social media networking connects you to big names in your industry, enhances your personal brand, and increases your career opportunities.
Topic's covered :
The features of LinkedIn compared to other platforms
How to evaluate your current use of social media networking tools
How to boost your online professional profile on LinkedIn
Module 5 : Social Media: Hints & Tips (on what to avoid)
Social media is a fantastic tool. It’s given us the ability to connect with people around the world and share our lives in a creative and fun way.
Unfortunately, it’s also become a place where an ill-judged post could come back to haunt us later.If people aren’t thoughtful when using social media, they could land themselves in hot water and have to face the repercussions. Luckily, this course will help explain what not to do on social media.
Topic's covered :
What types of content would be inappropriate to post on social media
What could happen if you post “inappropriate” content
How to use techniques to ensure your content is safe
