Retail Mastery

QAR 99


       The Retail Mastery Collection helps you give your retail teams all the knowledge they need to excel in their roles. In this collection your retail employees will learn what Social Commerce is. They will understand the concepts of Hyper-Personalization and Hyper-Localization, and they will learn How to Create a Retail Experience.Your retail teams will also dive into the concepts of Online Stores in Offline Spaces and Augmented Reality in Retail.

Courses in Collection

    Social Commerce

    Online Stores in Offline Spaces

    Hyper-Personalization & Hyper-Localization

    Retail & Augmented Reality

    Creating a Retail Experience - Not just Shopping

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    Module 1 : Social Commerce
           Social commerce means that customers can buy products without leaving their social-media platform. There are lots of benefits to offering social commerce, such as generating social proof and increasing your pool of potential customers. And there are plenty of strategies to make more sales on social media. This course will tell you everything you need to know.
    Topic's covered :
            What social commerce is
            The benefits of social commerce
            The best social-media platforms to use for social commerce
            Strategies to increase sales on social media
    Module 2 : Online Stores in Offline Spaces
           Customers still value in-person experiences, but they need to be drawn back to physical stores with an online-to-offline strategy. This is a business strategy that attracts people from online spaces to buy things in bricks-and-mortar stores. By offering experiences and services customers can’t get online, you can deliver more sales and a better customer experience.
    Topic's covered :
            The importance of having an online-to-offline strategy
            How an online-to-offline strategy works
            Techniques to draw online customers to your offline space
    Module 3 : Hyper-Personalization & Hyper-Localization
            Consumers want a simple and seamless relationship between shopping online and at bricks-and-mortar stores. So, how can you meet their expectations? The answer is hyper-personalization and hyper-localization. These strategies gather customer data and offer localized content to draw customers into stores, improve customer experience, and boost retail sales. This course will show you how to use those strategies.
    Topic's covered :
            What hyper-personalization and hyper-localization are
            The benefits of hyper-personalization and hyper-localization
            Hyper-personalization and hyper-localization strategies for retail success
    Module 4 : Retail & Augmented Reality
           Actually, you order a few outfits online, because you’ll probably send some back. If only there was a way to have an in-store experience online. Well, there is. It’s called augmented reality. Augmented reality, or AR, technology allows customers to combine an in-store experience with the digital world. Consumers can now try out new purchases at home without touching any merchandise. AR helps retail businesses do effective product promotion and save on the cost of returns. There are many ways to use AR in retail. This course will show you how.
    Topic's covered :
            What augmented reality is and how it fits into retail
            The benefits of using augmented reality in retail
            Augmented-reality methods used in retail

    Module 5 : Creating a Retail Experience - Not just Shopping
           Online shopping is more convenient. So, to keep customers coming in, bricks-and-mortar stores have to do something different.Creating a retail experience is a great way to improve the customer journey and increase customer engagement. It’s not just shopping. It gives customers an experience they can’t get anywhere else. Luckily, there are lots of ways to create retail experiences, and this course will show you how.
    Topic's covered :
            The difference between having a retail experience and just shopping
            The characteristics of a good retail experience
            How to create engaging retail experiences

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    Retail Mastery

    QAR 99